Unbelievably, my first business trip of the year starts Wednesday as I head for Kansas City. If you are near there, I hope to see you at the PROFINET one-day training event there. (Please register so we get an accurate count for lunch.)
Now, jumping into the Wayback Machine… when I found out I would be starting at Wonderware in marketing back in the early 90’s it occurred to me that I was not really sure what marketing meant. Yeah, I had had the title, but this was the legendary Wonderware I was headed to. So I grabbed Guy Kawasaki’s book Selling the Dream. Now I follow his blog and on this jet plane trip I’ll be reading his recommended report on “trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other.” Visit Guy’s blog and download the report for your own look at new ways to have a “conversation.”