Raj Batra is president of the Digital Factory (DF) Division for Siemens USA. In this role, Batra is responsible for overseeing all development, marketing, sales, R&D, vertical industry, and manufacturing aspects for DF in the United States. Joining Siemens in 1993, Batra has held a variety of high-level management and sales positions including VP, General Manager, Global Corporate Account Manager and Automotive and Aerospace Business Unit Manager. In addition to his responsibilities at Siemens, Batra is a member of the Board of Governors of The National Electrical Manufacturers Association (NEMA), and a member of the Board of Trustees of the Manufacturers Alliance for Productivity and Innovation (MAPI). Prior to Siemens, Batra worked as a sales engineer and product manager developing automation solutions for discrete manufacturing and process industries. Batra earned a Bachelor of Science in Electrical Engineering from Lawrence Technological University in Michigan and a Master of Business Administration (MBA) from the University of Michigan.